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MRU Foundation

MRU Giving Day Ambassador Toolkit

Thank you for being part of the MRU Community and being an ambassador for MRU’s first ever Giving Day! Ambassadors like you who give - and encourage others to give as well - will be key to ensuring this Giving Day is a success!

You can use the resources below to help demonstrate your MRU pride and spread the word about Giving Day. Every #MRUGivingDay post and email you share leading up to on Giving Day (November 30!) will contribute to the success of the day.

Learn how you can be an Ambassador
Ambassador Basics
Social Media
   Facebook Tips
   Twitter Tips
   Instagram Tips


Learn how you can be an Ambassador

Our MRU Giving Day Ambassador Toolkit is designed to make it simple for you to build support for an area you are passionate about. So, let’s get started!

Being an Ambassador is easy as …

  1. Become a fundraiser - show your support by raising funds on behalf of MRU Giving Day

  2. Tell your story - Use your FUNDRAISER TOOLKIT to customize your personal page with images, text and video

  3. Spread the word - Share your personal page and story with your network to promote MRU Giving Day

Ambassador Basics

If you didn’t receive an official invitation to fundraise for MRU Giving Day you can still sign up! Just visit the MRU Giving Day homepage and click the “Fundraise” button.

What link do I share?

You'll want to share the link created for your fundraising page found in your Fundraising Toolkit.

How do I get the word out?

To get the word MRU Giving Day, you'll want to communicate with your contacts through email messages, social media posts, and word of mouth. Check out the communication guide below for ideas of what to post and when!

What am I responsible for?

Getting the word out, helping known goals be reached, and having FUN!

You can have a major impact on the success of MRU Giving Day as a fundraising Ambassador if you work hard to spread the word. You'll make the most impact by being creative and having as much fun as possible as you share your fundraising page with others!

 

Social Media

Scroll down to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador. Also check out these great resources:

mru.ca/socialnetworking university guidelines for social media 

mru.ca/socialdashboard a list of university social media accounts 

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Here is a list of ways you can begin engaging your community for MRU Giving Day!

  1. Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. 

  2. REMEMBER to let them know how they can donate.

  3. Invite your constituents to be part of Giving Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Giving Day is November 30! You can be part of the celebration by giving to your favorite area. Visit mru.ca/GivingDay to find out more.

  • The real success of MRU Giving Day will not be how much money we raise but the tremendous impact those dollars will have on MRU Students! Join the giving on November 30th at mru.ca/GivingDay.

  • I'm so excited to support MRU Giving Day because __________________! You can support MRU Students by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on November 30th.

  • November 30th, give where your heart is! To support my fundraiser for MRU Giving Day, go to [LINK TO FUNDRAISER PAGE].

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

  1. Follow @mountroyal4U Twitter account. 

  2. Tell your followers that you are fundraising for MRU Giving Day. Tell your followers about the specific area that you support and begin to build a story around that. Use some of the suggested tweets provided below.

  3. Use #hashtags and @handles. Whenever you share information include the @MountRoyal4U handle and #MRUGivingDay to further spread the word. Show that you are a part of Giving Day by using the hashtag in all of your tweets. If the area you are raising money for is on Twitter, tag them in each of your tweets (@mrurecreation @mrucougars @mrulibrary @samrubuzz). A list of all MRU social media accounts can be found at mru.ca/socialdashboard. 

  4. Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Monitor your Twitter account regularly and respond to tweets like you are holding a conversation. You never know where this may lead.

  5. Regularly check the conversation under the hashtag #MRUGivingDay and share campaign tweets from MRU and conversations. 

  6. Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

  7. Tweet, retweet and tweet again (especially during Giving Day)!

Sample Twitter Posts

  • Are you ready to be a part of #MRUGivingDay? It’s a day to celebrate the difference donations make in students lives  at Mount Royal University! #MRUgivingday

  • Mark your calendars for #MRUGivingDay on November 30th! Get involved and join my fundraiser page at [LINK TO FUNDRAISER PAGE]! #MRUGivingDay

  • On November 30th, help me celebrate #MRUGivingDay by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #MRUgivingday

  • November 30 is #MRUGivingDay! Follow @mountroyal4U and our hashtag to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on November 30th for Giving Day! [LINK TO FUNDRAISER PAGE] #MRUGivingDay

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @mrulife  on Instagram.

  1. If you want to reach both your Facebook community and Instagram followers, connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. 

  2. Find powerful people-centric, positive images. Focus on sharing images that speak to your relationship with MRU and the area that you are supporting. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

  3. Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of MRU Giving Day will help you gain more followers, recognition, and traction in advance of November 30.

  4. Use #mrugivingday, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

  5. Create a regular schedule for posting. While MRU Giving Day is on November 30th you can post leading up to Giving Day and even after Giving Day to report back! Consider making posts that show a chronological history of MRU Giving Day, if applicable.

  6. Have fun! Instagram is a really playful platform, and the perfect opportunity to let your unique personality, humor, and personal MRU stories shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

 /MountRoyal4U on Facebook, LinkedIn, Twitter, YouTube 

@mrulife on Instagram 

/MRUalumni @MRUalumni 

Tag us in your posts and use #MRUGivingDay so that we can share your posts to MRU social channels.

 

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